Spring in April
Brand Identity
Spring in April is a grocery store based in Canada primarily engaged in the retailing of fresh fruits, spices, veggies, and a general range of food products.
"The new Spring in April logo is a wordmark written in modern san serif to reflect the simplicity of the brand. A significant part of the identity is the Tulip flower which blooms in spring and has sentimental relevance to the founder of the brand"
Our team created vibrant illustrations that express the spontaneous and playful personality of the brand.