Brand Identity Design
With a recent $2 million seed funding, Bankly plans to increase its 35,000 customer base in cash-dependent communities.
Geneza Brands developed a visual identity that reflects Bankly's simplicity,transparency, and vibrancy, as well as a visual system.
"Connection" being the core of the Bankly design system constantly reinforces the values of the brand in the minds of its customers. The Bankly flat illustration and icons show the intersection of basic shapes to create meaningful symbolism.
Bankly’s vibrancy, strength, and simplicity are also reflected through its color palette. It draws from a combination of the bold and earthy tones observed in nature — land, sea, sky, and vegetation
Our approach was to build the new identity around the concept of a portal, which we refer to as the “Bankly portal”. The portal serves as a digitization gateway that creates a form of transcendence of physical cash into a more reliable form.
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