SINCE 1973…
KIZA Bespoke is a high-end fashion brand that combines the highest levels of refinement and dedication with superior hand-finishing to produce ‘non-perishable’, ready-to-wear suits for men and women. Founded in 1973, with a singular focus to deliver classy, elegant, and unique masterpieces for its customers, KIZA Bespoke based in Dubai continues to adhere to its heritage of uncompromising quality and finesse passed down by the founder and upheld all through the years.

Geneza is thrilled to spearhead the rebranding of such a storied brand, partnering with Dolamu Badejo, the brand and positioning Architect for Kiza Bespoke Dubai to create a new visual identity and feel that best reflects the brand’s unique signature style.

DESIGN DIRECTION
Geneza took a trip down KIZA’s memory lane to properly envision its’ decades of history and rich heritage, showcasing impeccable style, craftsmanship, and quintessential taste. We decided to reflect these foundational aspects of the brand by utilizing clean, stylish, and modern designs for the brand’s visibility.
To do this, we combined unique color palettes, icons, and diversified real-world photography to emphasize KIZA’s position as a lifestyle authority and to encapsulate the brand’s classy and human-centered approach to bespoke suit-making for both Men and Women.

THE KIZA STANDARD
With KIZA Bespoke, we saw an opportunity to reinvent the brand’s identity system, placing emphasis on a modernized depiction of the brand's rich heritage and dedication to uncompromised quality. The Geneza team showcased these attributes with several brand elements including the brand typography, utilizing three unique and distinct typefaces to ensure the brand messaging remains clear-cut and precise. We chose Marcellus SC for headlines; an elegant typeface that exudes clarity and beauty. Josefin Sans and Inter were also selected for their geometric, elegant, and vintage feel.
Furthermore, using a fresh, vibrant color palette inspired by modern art references, Geneza was able to maintain coherence across all brand elements. Marrying attention-grabbing type faces with distinct hues; a dusty Kiza Coal, warm and sturdy Kiza Wood, fresh and rejuvenating Kiza Grow, and a reassuring Kiza Cream. Colors were carefully selected for their simple elegance and delicate exclusivity.

THE ARCHER
A masterpiece is often a sum of its individual parts. The culmination of all the design elements in Kiza Bespoke, coming together to form a distinct impression of elegance and class will not be complete without paying special homage to the Logo. One of our favorite aspects of this project was designing the logo which depicts a lithe archer taking aim, a true encapsulation of everything Kiza Bespoke has embodied for decades; vision,  grace, strength, and importantly, focus. The logo is distinct and authoritative, announcing to one and all its heritage of finesse and style. 

A LEGACY UNCOMPROMISED
Kiza Bespoke specializes in art translated into suit making, poetry that is unique to its wearer and crafted by masters of their trade. Precise, faultless excellence that strictly adheres to the founder’s style since 1973. It seeks to redefine what elegance means in suit-making and Geneza is proud to be playing such an integral part in this journey to making Kiza Bespoke the gold standard for ‘non-perishable’ suits.

Date
2021

Client
Kiza Bespoke

Brand Design
Geneza Brands

Brand Positioning
BDIC Official

Case Study Writing
El Agbon