Brand Identity Design
Brand identity design for a virtual
restaurant in Lagos.
Cloud Kitchen is a Virtual Restaurant created for those who don’t just want to eat_ but also want an experience. Its mission; bring quality, tasty and nutritious meal experiences to doorsteps across Nigeria.
Food is an essential part of every culture. As civilization has progressed, food has evolved from being just what is prepared_ to how it’s experienced. At Geneza, we found a uniqueness and vibrancy in Cloud Kitchen that was uncharacteristic of existing food-hailing brands.
We fully embraced the uniqueness and hands-on nature of Cloud Kitchen to design to-go stickers by hand. These personalized stickers enable brand fluidity and a fun relatability which salutes the individuality of the customer and his/her excellent taste while leaving a lasting impression even after the food is gone.
We used the same hand-drawn approach in creating illustrative packaging options that are both informative and in tune with Cloud Kitchen’s unique and bold energy. We also reflected this in the brand paraphernalia; water bottles and T-shirts.
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