A New Take on 1-on-1 Coaching

Coachli is an all-in-one platform that facilitates paid or free virtual 1-on-1 sessions between coaches and their clients. With a focus on simplicity and ease of access, the company empowers professionals to connect quickly and profitably with clients, mentees, and their general online audience. Geneza approached Coachli's rebrand from an aggregated viewpoint, looking to harness existing elements while infusing a fresh art direction to highlight new and existing features and better align the brand design with Coachli’s values.

Vibrant Hues for A Vibrant Brand
Geneza realized early that at Coachli’s core is a singular drive to revitalize the way knowledge is accessed, valued, and monetized—creating a vibrant all-in-one ecosystem for creators to monetize their time and maximize impact. We chose Coachli purple and Bermuda as primary brand colors because of their brilliance and simplicity when combined. For the secondary palettes, with consistently occurring communication materials in mind, we went with Coachli green, Peppermint, Pixie Green, Sea Green, Text Aqua, Text Purple, and Text Green—vibrant hues for a vibrant brand.

New Look, New Experiences
Coachli’s commitment to innovation and self-improvement is one of its strongest attributes, introducing new and better ways to maximize user experiences on it’s platform. Geneza zeroed in on this quality, crafting a finely balanced logo that combines an eye-catching wordmark that perfectly captures the brand’s distinctive, future-forward approach. Furthermore, utilizing hand-drawn illustrations that are both simple and engaging, alongside brand tags for easy in-platform user identification and characterization, Geneza developed a visual identity that echoes Coachli’s dedication to seamless user interactions. The overall result is a simple, unique, and identifiable brand experience that professionals can relate to. 

Messaging Designed to be Received
The lifeblood of every brand is the people that interact with it. With a growing community of more than 500 creators, Coachli’s communications need to be clear and precise. Geneza took this to heart by focusing on the emotional impact clear communication has on users. With this in mind, we selected New Spirit and Inter as the principal typographies for Coachli’s rebranding. The former is a modern adaptation of Windsor, a 1905 typeface chosen for it’s simple elegance. Inter, on the other hand, is a purely modern variable font perfect for computer screens.

Real People, Real Value
Coachli is more than just a coaching platform; it’s a game-changer for coaches who want to streamline their operations and focus on what they do best: coaching! Part of Geneza’s new visual direction for the brand was the utility of people-driven photography to demonstrate Coachli’s commitment to it’s community, using real people to showcase the brand’s dedication to diversity and individual value.

Date
2024

Client
Coachli

Case Study Animation
Cre8tivestudio8

Brand Design
Geneza Brands

Case Study Writing
El Agbon